Educational Background:

• PhD Marketing, University Utara Malaysia
• M.Sc. Management, University Utara Malaysia
• B.B.A. Finance and Accounting, University of South Asia, Pakistan

Expertise:

• Strategic Orientations

Publications:

• Lin, Y., Ziliang, L. & Muhammad, H. A. (2025). From responsibility to action: How CSR drives sustainability in higher education, Acta Psychologica, 254, pp 1-13.
• Jurong, L., Juan, G. & Muhammad, H. A. (2025). Teacher-student relationships as a pathway to sustainable learning: Psychological insights on motivation and self-efficacy, Acta Psychologica. 254, pp 1-9
• Chang, W., Jiang, M. & Arshad, M. H. (2024) From Posts to Action: Leveraging Social Media to Inspire Food Waste Reduction in Hospitality for a Net Zero Future, Sustainability. 2024; 16(24):11296.
• Congying, L., Lupin, C. & Arshad, M. H. (2024). Navigating the Digital Divide for Sustainability: Emotional and Cognitive Pathways to Food Waste Reduction Through Social Media Advertising. Sustainability, MDPI, 16(22), pp 1-23.