หน้าหลัก   / B.B.A PROGRAMS

Undergraduate Program in Business Administration (International Program)
Program Description: Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (BBA) program offers a forward-thinking, globally focused education for aspiring business leaders. Designed to meet the demands of today’s dynamic business landscape, this 3.5-year program is conducted entirely in English, providing students with the tools to excel in international environments. The program also includes a unique 2.5 + 1 track, where students can spend their final semester studying or interning abroad, gaining invaluable global exposure. This program shapes graduates into innovative, globally minded leaders, ready to thrive in the ever-evolving business world.
Courses Offered:
•    Technological Literacy 
•    Principles of Business Management 
•    Operations Management in the Digital Age
•    Principles of Marketing Database Management Systems
•    Human Resource Management
•    Fundamentals of Accounting and Finance
•    Business Statistics
•    Fundamentals of Economics
•    International Business Laws

Majors:
1. International Business Management (IBM):
This major equips students with the knowledge and skills to navigate the complexities of global markets. Courses focus on international trade, cross-cultural management, global supply chain logistics, and business strategy. Students graduate prepared to lead businesses in multinational corporations, export firms, or international consulting agencies.
Courses Offered:
•    International Business and Trends
•    Management of International Business
•    International Entrepreneurship
•    Freight Forwarding and Customs Clearance
•    International Service Business
•    Cross Cultural Trade and Enterprise
•    International Business Innovation
2. Digital Marketing:
In the Digital Marketing major, students explore cutting-edge marketing strategies, social media management, e-commerce, data analytics, and digital branding. This major emphasizes creativity and analytical skills, preparing graduates for careers in marketing agencies, digital advertising, brand management, and entrepreneurship.
Courses Offered:
•    Digital Business and Digital Marketing
•    Marketing Management in the Digital Age for Modern Trade 
Business
•    Data Management
•    Digital Marketing
•    Consumer Behavior for Digital Marketing
•    Digital Marketing Strategies for Marketer
•    Digital Marketing Innovation
3. Business and Computer Sciences:
This interdisciplinary major integrates business principles with computer science, focusing on areas such as data analytics, software development, business intelligence, and digital transformation. Graduates will be ready to work in tech-driven industries, IT consultancy, or roles at the intersection of business and technology.
Courses Offered:
•    Digital Foundations for Business Innovation
•    Programming Fundamentals 
•    Efficient Data Management for Business 
•    Business Security and Risk Management
•    Networking and Communications 
•    IT Project Management 
•    Innovation in Business and Computer Science
Key Features:
1. All-English Instruction  
Students are immersed in an English-speaking academic environment, developing superior communication skills and cultural competence essential for global success.
2. Engagement with the International Community
Through diverse peers, international faculty, and multicultural activities, students gain global perspectives and connections that enhance their educational experience.  
3. Global Internship Opportunities
The program provides access to overseas internships, allowing students to apply their knowledge in real-world settings and build international professional networks.  
4. Study Abroad Opportunities  
Students in the 2.5 + 1 track can spend their final semester abroad, deepening their understanding of global business practices and expanding their career horizons.  
Tuition:
1. 3.5 Years in Thailand:
28,000 THB per semester
2. 2.5 + 1 Program (2.5 Years in Thailand + 1 year overseas): 
28,000 THB per semester Additional 60,000-100,000 THB for 1 year overseas